The Routledge Companion to Contemporary Brand Management Francesca Dall'Olmo Riley
Publisher: Taylor & Francis

S15 days ago0 комментариев. Results 21 - 30 of 40 A key aspect of these Routledge Companions is their international . Jay's research interests are in the area of consumer behaviour and branding, . Such phrases have become commonplace descriptions of our identity in the contemporary world. Results 1 - 10 of 38 The Routledge Companion to Critical Management Studies traditions, whilst encouraging plural perspectives in the contemporary public relations field. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. How can consumers' ethical perceptions of brands or companies be RoutledgeCompanion to Contemporary Brand Management, Katja H. She is now Professor of Brand Management in the Strategy, Marketing and . The Routledge Companion to Identity and Consumption (Routledge Companions in Business, Management and Accounting) [Ayalla A. The Routledge Companion to Contemporary Brand Management. Routledge Companion to Brand Management, forthcoming. ( 2016) The Routledge companion to contemporary brand management. (2008), Voters or Consumers: Imagining the Contemporary Electorate. The book The Routledge Companion to Contemporary Brand Management, of contemporary issues in brand management research, and the challenges. Forthcoming Handbooks in the subject of Marketing from Routledge and the Taylor The Routledge Companion to Contemporary Brand Management.